Privacy Policy

1. Introduction

IdentifyMyPest ("we," "us," or "our") operates the website identifymypest.ai. We are committed to protecting the privacy and personal information of our users in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable Quebec privacy legislation. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our pest identification and exterminator connection services.

2. Information We Collect

We collect the following types of personal information when you use our services:

• •Contact Information: Your name, email address, phone number, and street address, collected when you request pest identification or exterminator services.
• •Pest Photos: Images you upload or capture through your device camera for the purpose of AI-powered pest identification.
• •Location Data: Your address and general geographic area to connect you with local exterminators in your region.
• •Usage Data: Information about how you interact with our website, including pages visited, time spent, browser type, and referring URLs.
• •Device Information: Device type, operating system, and browser information collected automatically through standard web technologies.

3. How We Use Your Information

We use the information we collect for the following purposes:

• •Pest Identification: Your uploaded photos are processed by Google Gemini AI to identify pest species and provide relevant treatment information.
• •Lead Generation: Your contact information and pest details are shared with licensed exterminators in your area so they can contact you with service quotes. This is the core function of our service.
• •Service Communication: We use your email address to send you pest identification results, exterminator matches, and service-related communications via Resend, our email service provider.
• •Service Improvement: We use aggregated, anonymized data to improve our pest identification accuracy and overall user experience.
• •Customer Support: To respond to your inquiries and provide assistance with our services.

4. Lead Generation Disclosure

IdentifyMyPest is a lead generation platform. When you submit your contact information and pest details through our service, this information is shared with one or more licensed pest control companies in your area. These companies may contact you by phone, email, or text message to offer their extermination services. By using our service and providing your contact information, you consent to being contacted by these third-party exterminators.

5. Third-Party Service Providers

We work with the following third-party service providers to operate our platform:

• •Google Gemini AI: We send your pest photos to Google's Gemini AI service for pest identification analysis. Google's privacy policy governs how they handle this data.
• •Supabase: Our database infrastructure provider, which stores your account information and pest identification records securely. Data is hosted in compliance with industry security standards.
• •Resend: Our email delivery service provider, used to send you identification results and service communications. Resend processes your email address and message content.

Each of these providers is contractually obligated to protect your personal information and may only use it for the purposes we specify.

6. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected. Specifically:

• •Contact information is retained for up to 24 months after your last interaction with our service.:Contact information is retained for up to 24 months after your last interaction with our service.
• •Pest photos are retained for up to 12 months after identification to improve our service accuracy, then permanently deleted.:Pest photos are retained for up to 12 months after identification to improve our service accuracy, then permanently deleted.
• •Usage and analytics data is retained in anonymized form and is not subject to deletion requests.:Usage and analytics data is retained in anonymized form and is not subject to deletion requests.
• •You may request earlier deletion of your personal data at any time by contacting us.:You may request earlier deletion of your personal data at any time by contacting us.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encrypted data transmission (SSL/TLS), secure database storage, access controls limiting employee access to personal data, and regular security assessments. While we strive to protect your information, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

8. Your Rights Under PIPEDA

Under the Personal Information Protection and Electronic Documents Act (PIPEDA), you have the following rights:

• •Access: You may request access to the personal information we hold about you.
• •Correction: You may request that we correct any inaccurate or incomplete personal information.
• •Deletion: You may request that we delete your personal information, subject to legal retention requirements.
• •Withdrawal of Consent: You may withdraw your consent for us to process your personal information at any time. Note that this may limit our ability to provide our services to you.
• •Complaint: You have the right to file a complaint with the Office of the Privacy Commissioner of Canada if you believe your privacy rights have been violated.

To exercise any of these rights, please contact us using the information provided in Section 11 below.

9. Cookies and Tracking Technologies

Our website uses essential cookies required for the website to function properly. We may also use analytics cookies to understand how visitors interact with our site. You can control cookie settings through your browser preferences. We do not use cookies for third-party advertising purposes.

10. Children’s Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately so we can delete it.

11. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have a complaint about our handling of your personal information, please contact us at:

Email: privacy@identifymypest.ai Website: https://identifymypest.ai

12. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on this page with a revised "Last updated" date. We encourage you to review this policy periodically.